Maximizing student success: the process of academic tracking in higher education as a performance, attendance and support strategy.

Abstract

This scientific article offers a comprehensive analysis of the integration of artificial intelligence (AI) in advertising, in collaboration with Adobe software tools such as Photoshop. Its primary objective is to explore the relationship between technological advancement and advertising development, providing readers with knowledge and tools to employ AI in the creation of advertisements. The article will address both the theoretical and practical applications of AI, highlighting the notable results it can offer. The aim is for readers to gain a solid understanding of how to use both free and paid AI solutions in advertising. Concrete examples will be presented on how these technologies can enhance creativity, optimize audience segmentation, and improve campaign effectiveness. Additionally, real case studies will be explored to demonstrate the positive impact of AI in current advertising. In conclusion, this scientific article acts as a bridge between cutting-edge technology and the evolution of the advertising sector. The integration of AI with tools like Adobe Photoshop represents a significant milestone for advertising optimization and innovation, allowing marketing professionals to improve the quality and effectiveness of their advertising strategies and to competitively position themselves for the future of digital marketing