Application of E-Commerce for Ecuadorian Entrepreneurship in Times of Disruption

Abstract

Ecuador is an entrepreneurial country, as detailed by the global entrepreneurship indicators at a young level, and it is a Latin American benchmark in this area, therefore, due to these antecedents, an analysis of the entrepreneurial potential that the nation would have when betting on digital platforms, marking the current technological trends chosen by millennials, and various generations, which go hand in hand with electronic commerce, since in modern ideology if it is not online it does not exist and that is how many businesses see themselves in the the need to obtain a digital presence so as not to decline in these times of disruption, it is proposed as a methodology to resort to the documentary review of indicators at the country, regional and global level; which supposes a better appreciation of the Ecuadorian reality in contrast to other nations.