Perspectives in Function of Foreign Trade. a Conceptual Approach of the Repotentialization of the Hungary - Latin America Link: Case Ecuador

Abstract

Hungary is a nation rich in culture, history, and education. It is one of the few countries to focus most of its GDP on sales abroad, which is reflected in its positive trade balance, which creates a positive environment to carry out a review of the existing trade relationship with Latin America, and future prospects based on foreign trade. For this, a descriptive methodology was carried out, of a deductive type, with a mixed approach, the instrument was the bibliographic review with a CASPe template and surveys carried out on 61 foreign trade university students with an entrepreneurial vision. As a result, a Boston matrix or strategic analysis quadrant was obtained, with initiatives to revitalize Latin American international trade with Hungary.