Theoretical Analysis of Creativity as an Important Element in the Development of Graphic Design

Abstract

Creativity is of vital importance as a process in the development of Graphic Design, that is why it constitutes an element to be treated in this scientific article in which an analysis is made from the theoretical point of view of the main concepts of creativity provided by different authors. The different moments of the creative process are also analyzed and the importance of using them for graphic designers in the exercise of their profession is raised because in some cases they do not often have original ideas that allow them to elaborate works that meet the needs of clients but have a distinction and originality that characterizes them and sets them apart from the rest.