Application of Typography and its Importance in the Effectiveness of the Message

Abstract

In this article, some theoretical criteria related to typography and its different applications in all its branches are proposed, since it is important to know some of its basic characteristics and how it interacts in the graphic medium in which it is located so that the messages produced as part of projects they are effective. In this sense, the fields of application of typography, the existing relationship with graphic design and some basic aspects for the proper use of it are analyzed in the article.