Personal Brand a New Trend in Business

Abstract

The achievement of a personal brand is the subject that is addressed in this article since today it is considered as a way to achieve professional achievements. The visual image provides the opportunity for the human being to feel, appreciate and value the brand for the first time. Working, enhancing a personal brand, you can reflect the personality, values and skills that are unique and special and will serve to stand out. Personal branding is seen as the footprint left on everything that is said and done. The concept of personal brand does not try to turn people into material objects, on the contrary, it tries that the person is not classified as a curriculum vitae, unnoticed, like others, but that the person is seen as different and capable of contributing its unique and unrepeatable value.