Factors to Consider in the Environment and Development of Marketing Strategies

Abstract

When we talk about marketing, we should not only pay attention to the strategies, tactics or techniques that are going to be carried out in order to direct the company towards a better business outlook, it is also very important the development, verification and amplitude of factors of the micro and macro environment to create security mechanism, safeguarding the company, but mainly giving it shields for protection and sword for the attack. This is why all organizations must have a greater perspective since marketing is no longer simply a decorative piece in the company and becomes a holistic study