The Crisis and the Importance of Strengthening Domestic Tourism to Improve Local Economies

Abstract

This paper analyzes the crisis of domestic tourism, as well as the importance for the improvement of this sector for local economies. The Ecuadorian government has carried out and encouraged this sector within its budget granted to tourism reactivation. In particular, promoting microcredits through its state banks, for a sustainable reactivation. Therefore, the authors developed a non-probabilistic sampling segmented to people from Guayaquil between economically active ages, in search of the behaviors of tourists when making domestic tourism. Unfortunately, factors such as crime have diminished the motivations that travelers can access domestic tourism points, although the quality of service and the places to visit are always a great attraction for visitors.