Factors to Consider in the Environment and Development of Marketing Strategies

Abstract

When  talking  about  marketing,  attention  should  not  only  be  paid  to  the  strategies,  tactics  or  techniques that are going to be carried out in order to direct the company towards a better business outlook,  it  is  also  very  important  to  develop,  verify  and  broaden  the  factors  of  the  micro  and  macro  environment to create a security mechanism, safeguarding the company, but mainly giving it shields for protection and a sword for attack. This is why all organizations must have a greater perspective since marketing is no longer just a decorative piece in the company and is transformed into a holistic study. This study analyzes the various factors to be taken into consideration in the development of marketing strategies in correspondence with the medium in which they are implemented. For this, an analytical study  of  the  conditions  that  are  present  in  each  space  is  carried  out  and  in  this  way,  implement  increasingly efficient strategies.