Photography as a substantial tool of E-commerce

Abstract

E-commerce has evolved with technology through online businesses, its variety develops depending on its
application and content, since its attraction is given by the connection facilities and user service 24 hours a day, 7 days a week. the week nationally or internationally. Online stores complement their sales through photographs, and the attention is given by the presentation of a product in detail, which makes the customer feel more confident about a garment that cannot be tried on or felt its texture or an object. that you cannot check the quality of your material. Photography is the protagonist of electronic commerce and the main link between the user with the product, identification with the brand and access to the catalog of a virtual store, where its purpose is to increase sales through a letter of quality and personality. Seen this way, the process for capturing photography for E-commerce is planned depending on the brand and the creativity that is to be captured, highlighting the object due to its position or color, or showing the quality of its texture, which makes it unique. in the space due to its shape and details, providing style, distinction to the product and motivating the experience through images of its use and function, generating confidence in the client.