The identity and image audit. Your concretion in the Sancti Spíritus Electrical Company
Article Sidebar
Main Article Content
Abstract
The present investigation is carried out with the objective of revealing the importance of conducting an
identity and image audit, it is specified in xemplification in the Sancti Spíritus Provincial Electric Company, the largest service provider entity in the territory. It constitutes a qualitative, descriptive, non-experimental investigation. To carry out the research, a sample of managers, workers and a varied selection of the external public was selected. The research constitutes a first approach to the identity and image of the center and, for this, field work was developed in the facility itself. This research provides information obtained in a scientific way, the results of the study are reliable and may be used by the institution under study as a basis to shape their future strategies.
Article Details
Section
Todos los artículos publicados en la Revista de Investigación, Formación y Desarrollo: Generando Productividad Institucional (RIF) se distribuyen bajo la Licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0), que permite compartir y adaptar el contenido, siempre que se otorgue el debido reconocimiento a la autoría, no se utilice con fines comerciales y se mantenga la misma licencia.
Los autores conservan sus derechos de autor y otorgan a la revista el derecho de primera publicación. Esto permite a terceros compartir y adaptar el contenido con fines no comerciales, siempre que se atribuya correctamente la obra original y se mantenga la misma licencia.
Para más información sobre la licencia, consulte: https://creativecommons.org/licenses/by-nc-sa/4.0/