Importance of Communication, Public Relations and TIC`S in 21st Century Organizations

Abstract

This research work generally addresses the issue of communication in organizations and the link between TIC ́s and public relations due to the increasing competition that exists in the market, reflected in the similarity of goods and / or existing services, why entrepreneurs have seen the need to incorporate public relations as a necessary tool that can achieve differentiate the organization from its competitors, in order to position the company in the market. In line with this, both communications and the use of public relations prove to be critical to build and promote the image of a company as well as its institutional position, for which it must maintain good relations and communication through the appropriate channel emerging thereby increasing role of TIC ́s that are considered today as a vital tool for business success due to its form of application and use in people.