Application of E-Commerce for Ecuadorian Businesses in times of Disruption

Abstract

Ecuador is an entrepreneurial country, as detailed by the global indicators of entrepreneurship at a young level and is a Latin American reference in this area, therefore, due to this background the analysis of the entrepreneurial potential that the nation would have when betting on the digital platforms, marking the current technological trends millennials, and various generations, go hand in hand with electronic commerce, since in modern ideology if it is not online it does not exist and that is how many businesses find themselves in need of presence digital not to decay in these times of disruption, it is proposed as a methodology to resort to the documentary review of indicators at the country, regional and global levels; This implies a better appreciation of the Ecuadorian reality in contrast to other nations, as one of the most important results is an improvement in the current situation of starups, ventures and recent and consolidated mypimes.