The integration of artificial intelligence in advertising photography: an exploration of applications and controversies.

Abstract

Advertising photography has been radically transformed by artificial intelligence (AI), which has revolutionized the industry by providing new tools and techniques for creating impactful and effective images. This study analyzes how AI has improved the efficiency of the creative process by automating tedious tasks such as image retouching and optimal shot selection. Additionally, AI has facilitated the personalization and segmentation of advertising campaigns by analyzing consumer behavior data and visually adapting images to match the target audience's interests. AI's ability to generate hyper-realistic and innovative images has opened new creative frontiers, allowing photographers to explore visual styles that were previously unattainable. The main findings indicate that AI has optimized visual content production and redefined the standards of creativity and relevance in modern advertising. In conclusion, the integration of AI in advertising photography continues to transform how brands visually communicate with their audiences, offering powerful tools to enhance efficiency, personalization, and innovation in advertising campaigns.